Serums

Serum Before or After Cream? Here’s What You Need to Know

The serum: before or after the cream?

Using a face cream may already be part of your daily routine, but figuring out where a serum fits in—and how to layer it correctly—can be confusing. Still, serum is a key step in any skincare regimen, right alongside your day or night cream. So, should you apply serum before or after cream? Let’s break it down.

What’s the Difference Between Serum and Cream?

  • A serum is the first product you apply after cleansing. Lightweight and packed with a high concentration of active ingredients, it targets specific skin concerns—like dryness, dullness, or wrinkles—and preps your skin for the next steps in your routine.
  • A cream, on the other hand, has a richer, more emollient texture. It blends water and oil to lock in moisture, provide comfort, and shield your skin from external aggressors. Think of it as the final layer that seals in your serum’s benefits.

When Should I Start Using a Serum?

There’s no set age to begin using a serum—you can incorporate one into your skincare routine as early as your 20s. The key is to listen to your skin and choose a serum that meets its current needs. For example, you might start with a hydrating serum and later transition to anti-aging formulas as your skin evolves.

How to Choose the Right Serum?

Serums come in various textures—watery, oily, or ultra-light emulsions—and address a range of concerns. The most important factor is selecting one that matches both your preferences and your skin’s specific needs, which can shift with age, seasons, or lifestyle.


There’s a perfect serum for every skin.

Which Serum Is Right for My Skin Tone?

All NUXE serums are thoughtfully formulated to suit all skin types and tones. No matter your complexion, you can confidently incorporate any NUXE serum into your skincare routine.

How to Apply Serum and Cream?

Serums and creams complement each other—they're not interchangeable. For best results, apply your serum first, followed by your cream. Use them both morning and night to maximize their benefits.

How much to use?

Because serums have a lighter, more fluid texture, a small amount (about the size of a coffee bean) is enough. For cream, a small dab will do, as its richer texture spreads well.

How to apply?

Start with clean, dry skin. Apply serum to your entire face—after toner or essence if desired—avoiding the eye area, which requires targeted products. Then follow with your moisturizer.

Pro Tip:

You don’t need to use the same serum morning and night. You can, for example, apply a hydrating or antioxidant serum in the morning for protection, and a repairing or anti-aging serum at night to support skin regeneration.

Nuxe Tip:

Use a jade roller after applying your serum—it helps boost absorption, stimulates circulation, and relaxes facial tension.

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