Huile Prodigieuse® : the story of a star product
Behind Huile Prodigieuse®’s cult status is a story – that of Nuxe founder Aliza Jabès.
Back in 1991, when Aliza was expecting her first child, she craved beauty solutions that were quick and easy to use but also offered a pleasurable sensorial experience. But there were just no products out there to suit her desires. Ever the entrepreneur, she decided to create one: a multi-purpose dry oil to nourish, repair and soften the face, body and hair that was perfect for the busy urban mom she was about to become.
She was onto a winner – first women in Paris, then the world over, began to adhere to her philosophy of authenticity, sensuality and efficacy, all in one quick-fix beauty product. Its addictive formula, based on 6 precious botanical oils (Macadamia, Hazelnut, Borage, Sweet Almond, Camellia and St. John's Wort), with a unique dry texture, silicon free and mineral oils free formula, has seduced the Parisian Woman, who has made Huile Prodigieuse® her best-kept beauty secret for soft, glowing skin and supple, shiny hair.
The secret’s out now, though: Huile Prodigieuse® is Nuxe’s bestseller, with millions of bottles sold all over the world since its creation. Its inimitable, sensual and mood-enhancing fragrance has become a signature for the brand, its elegance mirrored by that of women who use it the world over.
It also perfectly summarizes Nuxe’s philosophy: easy-to use products that blend instant results with natural active ingredients and above all, sensorial pleasure. In other words, a Natural Parisian beauty.
*N#1 of Oils, Source : IMS Health - PEC Sell-Out Pharmacy and Parapharmacy - Body moisturizing oils market for women in France – CMA April 2016 – in volume and value.