Once upon a time…
ALIZA JABÈS & NUXE
"Passionate about the infinite power of plants and convinced from a very young age by my father, a research pharmacist, that the major therapeutic discoveries originate from the world of plants, I remembered 5 basic truths that inspire me every day in my beauty philosophy and guide me in continuing to build the NUXE brand:
- Nature as my inspiration. As an inexhaustible source of effectiveness and creativity, it is key to my vision of cosmetics.
- Innovation as a motor. Since its creation, NUXE has had its very own R&D laboratory. Today, there are 32 patents in submission and others are being studied.
- Evaluation as standard. A product is only launched if its safety and effectiveness are proven through rigorous testing and objectives carried out under dermatological supervision.
- Accessibility as a major focus. The most effective treatments are not always the most expensive. I therefore strive to offer consumers high-performance products at the right price.
- Sensoriality as a foundation. In order to blend effectiveness and regularity of use, I am very conscious of creating delightful textures, delicate fragrances and enchanting names.
NUXE has become the natural origin cosmetology brand that combines performance and pleasure, and one of the best-selling* brands in pharmacies and parapharmacies in France.
NUXE's DNA is the marriage of high rigor and a touch of poetry.
Our philosophy: Beauty by Nature
* source: IMS figures from the end of March 2011 (in value) in pharmacies and parapharmacies - 3 categories